about jutelaune

 
DSC_0279.JPG

The project

My name is Julia and I am the creator of this little project named Jutelaune. 
I was born in Munich but I grew up on the beautiful island of Menorca. Once back to Munich, it was necessary for me to bring a part of the Mediterranean closer.
So arises Jutelaune, a ventyre that seeks to reflect the meaning of Menorca and her products.

_MG_7604 (Copiar).jpg

The Products

Both of the products we carry are made by local artisans fromMenorca (avarcas) and from La Rioja (Espadrilles).

Of course the avarcas and the espadrilles are traditional shoes from the Spanish culture:

The avarcas, also known as abarcas or menorquinas is the most traditional footwear in Menorca. They have their origin in the footwear worn by rural population of the island as it was strong and adaptable to the Menorcan countryside. 

The original avarcas are only handcrafted in Menorca by generations of local artisans, which carry out the task of continuing to manufacture a shoe worn by many generations in this magical island.

The espadrilles are made by artisans manufacturers since 1982 and they´re committed to maintain the process of crafting of the espadrilles intact.
They origin is Pyrenean and known to exist at least since year 1322, the year that a document written in Catalan espadrilles described as espardenyes.
 

Jute Laune - Mayo 2016-64.jpg

Philosophy

Jutealaune is a part of my personality and a part of my island, Menorca.

We aim to offer a high quality product made by local artisans in Spain. This implies maintaining a company which is closely united to the local trade and labor. Thereby  in we produce a simple, stylish and, above all, ethical shoe.